Germen Crew, a youth organization with over 13 years of experience in alternative forms of communication such as graffiti, murals and Social Studies research joined hands with the Mexican government to rehabilitate and beautify the district of Palmitas in Pachuca in Mexico.
Painted over a period of five months, the humongous artwork is unique in itself. Covering 20,000 square meters of painted surfaces over 209 houses inhibited by 452 families or 1808 people, the mural aims at contributing to the regeneration our social fabric worn by construction and reinterpretation of the identity of the current citizen, strengthening Mexico’s history and cultural practices.
Through the dynamic content developed in their projects, the crew aims to revitalize the Mexican mural painting scene, generate a sense of belonging, foster coexistence and create cultural heritage and tourist attraction.
Not only has this Macro mural project embellished the neighborhood, it has also effectuated a positive social transformation by creating several employment opportunities and eliminating youth violence.