Every day, Google shows us that YouTube is an important tool for small business marketing strategies. Video marketing strategies are the secret weapon for every business, including small businesses that want to stand out in the market. Per day, YouTube publishes more than 300 hours of audiovisual content. Maybe you think that only big companies can create audiovisual content that will stand out among so many hours of material added every day.
Small business video marketing is not as complicated or expensive as you might think. You can easily produce high-quality videos, thanks to the advanced video maker websites. You need to have the basic knowledge. With some research, planning, and a little creativity, you can create marketing videos that impress your audience. Video generates empathy as it is a dynamic platform.
1. Know How to Provoke Emotions
If there is one thing good old-fashioned advertising has taught us, it is that emotions matter a lot. How many well-working commercials have ever sparked some kind of emotion in you? Amazingly, some brands have forgotten about this when creating video content for the internet. It is not enough to create content. You need to engage whoever is watching.
2. Use References That Have Branded Your Audience
We all have dreams. Many of them are heirlooms from our childhood, from movies, books, and stories. These referrals mark people, and you can use your creativity to apply them to a good small business video marketing. It is important to keep in mind that the references you will use must be in accordance with your target audience: age, profession, wishes, and plans for the future.
3. Humor is Always Welcome
People like to have fun, laugh, and be entertained with interesting audiovisual content. Of course, we are not talking about that silly humor that does not send an interesting message. We are talking about using smart humor as a small business marketing strategy. Always keep the video short, straight to the point. It should joyfully direct the message.
4. The Video Must be on Tips Regarding Your Product/Service
Everybody likes to know more. Many brands have unique knowledge of their niche, and many people would like to learn more about it. The main marketing strategies have a very strong focus on relationships.
What better way could it be than empowering people by giving tips through your video content on how they can improve their day-to-day lives with your product or service? The more they feel informed about your product or service, the better the chances they will buy and recommend it.
5. Connecting People Through Music
Songs connect people, whether it reminds you of your childhood or represent a fun time in your life. So does your audience. You can bring your audience closer to your company through short joyful videos that show the spirit of the business and humanize your brand. If budget is your concern, and you do not want to hire a professional video marketing team, all you need is an HD camera, a guitar, and some people willing to sing.
6. Is Your Video Defining the Cause?
What you actually need to think about is whether the video is supporting the cause, a social message. For example, over the years, ‘DOVE’ has reinforced the power and importance of women in society. The brand believes that all women have their own beauty. Does your video have a social message that defends its existence? It is especially important for small businesses. If someone asks why I should buy your product and what is special about it, you already have an answer.
7. Challenge Stereotypes
Do the same things based on the same ideas. This practice in traditional advertising campaigns and video marketing strategies is already outdated. When we sincerely talk about video marketing, getting out of a stereotype is very easy, mainly through actions and subtle speech. After all, your video content must be unique, just like your product or service. Business video marketing does not just open people’s eyes to your business. It opens their wallets.
8. Promote Your Consumers’ Success Stories
Showing that your product or service positively helps people is a way to prove that your company allows them to push boundaries and break down barriers. When you introduce one of the customers who have used your product to have a better life or perform a task more quickly, they become the reference model for those who are still thinking about whether or not they will become a customer of your company.
9. Use Branding to Reinforce Your Brand Positioning
Positioning your brand can be a challenge. A survey reports that 90% of people use video to help with purchasing decisions. You can see the real difference with professional video creation for small businesses. Statistics show that videos used on landing pages can increase conversions by 80%. Telling stories in videos that show the practical benefits of what you offer is great for connecting with your current customers and encouraging those in doubt.
10. Behind the Scenes Videos
‘Behind the scenes’ videos give people an overview of your small business operations. By creating short and detailed marketing videos like these, you can highlight your facilities, how you manufacture/assemble products, your company’s culture, and more. These videos help build trust between you and your customers because they are transparent.
Conclusion
How do you convey the correct image of your brand to the public? Branding is a challenge, but if used as a marketing strategy for videos, it can be quite a tool. Videos help small businesses to grow, tell stories, connect with their audience and differentiate themselves from the competition.
Educational videos use your industry experience to educate your audience. Educational and promotional marketing videos for small businesses introduce you as an expert in the field and your brand as a trustworthy symbol.
You need to help potential customers. Videos can help your brand stand out in the market and gain loyal customers in the process. What could be the better way to display your products than with a video? On the one hand, images offer different viewpoints. On the other hand, a video shows things in motion.