Recipient of the Golden A’ Design Award in the Fashion and Travel Accessories Design category, MemoBottle™ is a premium slimline, reusable water bottle designed to fit elegantly into handbags, laptop bags and even in your pocket. It is designed to fit where other bottles can’t.
The idea of creating a unique water bottle emerged in the minds of creators Jesse Leeworthy & Jonathan Byrt when they noticed an increasing number of plastic water bottles being washed ashore at local beaches and waterways in their coastal hometown south of Melbourne, Australia.
The memobottle™ was designed in an effort to raise awareness about the single-use bottle epidemic and reduce the number of water bottles ending up in landfill and our waterways.
“Human convenience is often the catalyst for devastating climate damage, so to make a positive change and impact on the environment we needed to create something that offered improved human convenience coupled with a clear environmental advantage.” Says Byrt.
The shape of the memobottle™ mimics the A5 and A6 international paper sizes and is made from a durable BPA-free cradle-to-cradle certified plastic.
“Somewhere along the line, society became fixated on designing cylindrical shaped bottles, from this, car drink holders and bottle accessories followed suit. Rather than making a product that conforms to the status quo, we decided to flip the equation and create something that is easy to transport but still holds the functional aspects of traditional bottles”, says Leeworthy.
“We realized a long time ago that people really are resistant to change. Unfortunately, when presented with two options a lot of people still go with the more convenient or cheaper option, regardless of the environmental or social implications. To really break people’s habits around single-use drink bottles we knew we had to offer something that was truly convenient, beautiful and sustainable in design. The memobottle™ had to make people think, and encourage people to ask questions.” Says Leeworthy.
The memobottle™ has not only become an iconic product but it has become a vehicle for changing society’s mentality around how water can be transported and consumed. It signifies the balance between improved life convenience, environmental responsibility and considered design.