Have you ever considered the importance of product packaging? Custom packaging can do wonders for the popularity of your brand, as it’s the first impression that customers get of your goods.
Like the product itself, packaging communicates a message to customers thought its appealing design, distinct shape, fine material, and vivid colors. Choosing the right package design can be a time-consuming process, considering the myriad of aspects you need to take into account.
The following tips will undoubtedly facilitate your choice.
Set a packaging budget
Prior to choosing any package design, you need to set a packaging budget, which will affect your choice of materials. You can choose a budget-friendly material like food-grade cardboard whose price is rather affordable in return for the variety of design alternatives. Additionally, plastic is another low-cost packaging option, which is mostly avoided for not being an eco-friendly material. However, most of the plastic is now recyclable, thus making it a budget-friendly option.
On the other hand, glass is considered to provide the most appealing design but its price is considerably higher in comparison with the other types of materials. Even if your budget opportunities enable you to choose glass as a packaging alternative it still wouldn’t be a convenient option due to its fragility and weight.
Consider transportation
Another important aspect when choosing the right package design is transportation. Apart from being appealing, the right packaging design is supposed to be practical as well. It’s the only way for your products to arrive safely at the doorstep of end-customers or to the shelves in stores. It’s important to choose the right material so as to provide suitable protection for the product in the course of transportation.
Therefore, when selecting a package design for large-sized, fragile, or oddly shaped products, make sure you choose a material whose role is to provide appropriate protection and support. Bear in mind that highly protective packaging designs are much costlier than the ones offering literally no protection. Investing in such a design would minimize the risk of damage during transportation, thus saving you plenty of money that you’d otherwise spend on replacing damaged products.
Select the right material
Choosing the most adequate material for your packaging design is of indispensable importance in the selection process. Most packaging manufacturers provide clients with lightweight, eco-friendly materials, which are suitable for packing all kinds of cosmetic, hardware, food, or pharmaceutical products. Also, most companies offer film options to customers, which can be recycled, thus automatically reducing the amount of waste.
For instance, blister packs are most commonly used for packing pharmaceutical products, referring to a practical form of plastic packaging. Conversely, due to its incredible lightweight, paperboard is used for packing all sorts of food, cosmetic, retail, and hardware products. Additionally, paperboard provides excellent printing quality, which enables customers to choose any type of printing that matches their requirements.
Moreover, corrugated cardboard is a more appropriate packing option for delicate and heavy products. This type of cardboard is laminated, thus providing both firmness and flexibility. Click here to learn more about the properties, manufacturing process, and recycling of corrugated fiberboard.
Consider size
The package size is another important consideration, as it affects the cost and time involved in the packaging process. Make sure you select two package sizes that would fit all of your goods, instead of choosing an individual package size for each product. Single-serve packaging isn’t convenient for all product types, despite its recent popularity in the food industry.
Nevertheless, the size of your goods is crucial in determining the right package size. Regardless of the packaging trend for compact, small-sized packages, there’s no feasible way of fitting a bulky product into a tiny package.
Custom packaging
Nowadays, most manufacturers offer custom package designs to clients, based on their types of goods and their brands. Anyhow, prior to selecting a custom design, it’s paramount to find your target audience. After conducting detailed market research, you are expected to discover the niche of your audience as well as learn more about your demographic. Getting to know your audience is crucial for meeting their needs and selecting a custom package design that most of them would find appealing.
Based on your findings, the customer representatives of the company you choose will help you create an innovative design that appeals to all senses. The right package design not only improves the customer experience but also helps business owners be better than their competitors. Considering the myriad of similar goods in the market, packaging can genuinely make a product look distinctive. The following link, https://www.wikihow.com/Find-Your-Target-Market, includes some useful tips about finding your target audience.
Consider print effects
Print effects are indispensable when it comes to creating unique package designs, enabling clients to turn every idea into reality. For instance, ink effects are incredibly popular in the printing world due to their ability to make a product look more personal. There is a wide range of appealing ink effects, such as the inks that glow in the dark or the ones that release a pleasant smell after scratching them.
Moreover, die cutting is another popular way of presenting your brand message to the audience. These shapes are used to emphasize a single part of the package or to visually increase its size. Additionally, foil stamping is considered to be a printing effect that makes packages look luxurious. This type of printing is suitable for clients, trying to achieve a three-dimensional effect.
Furthermore, embossing is the right alternative for clients who wish to use words for the packaging texture. These words can match the color of the package or have a completely distinctive color for greater contrast.
Ultimately, spot UV printing effects are a suitable choice for individuals who aim for a glossy finish. As a result, the logo or product name is usually highlighted to attract the attention of customers.
Conclusion
Package design is of great value for customers.
Remember not to rush through the selection process!