The MINI Design Team led by Anders Warming, Head of MINI Design, presents the Mini Kapooow installation at the MINI Paceman as a dynamic sculpture during the Salone del Mobile 2013. In the two-part MINI KAPOOOW! installation the MINI Paceman – detached from the traditional design process – crosses the boundaries of space and undergoes a transformation of its materials and forms. The installation is set up in an authentic MINI realm of experience – the MINI Paceman Garage. During the Salone del Mobile in Milan from  9th to 14th April 2013, MINI KAPOOOW! @MINI Paceman Garage will act as a launch pad and platform for creative exchanges among artists and designers while offering a wide range of events.

With their creative interpretation of a MINI Paceman, the MINI Design Team headed by Anders Warming conjure up a multidimensional installation that has been inspired by the versatile attributes of the Sports Activity Coupé. The fundamental notion underpinning the MINI KAPOOOW! spatial concept is that the MINI is in essence a very emotion-led product which breaks the norms and boasts a highly distinctive personality. With its sporting agility, the MINI Paceman is poised to leap into a new world in which colours and materials change and open the door to unimagined realms of experience.

The first phase of the installation presents the rear end of the MINI Paceman as a highly dynamic sculpture. It is seen as a real, chromed vehicle about to embark on its metamorphosis. The individual vehicle components seem to fly apart, the colourful threads emanating from it representing this highly energy-charged process. At the same time the MINI is “interwoven” into a greater context and connected with the people whose profiles are anticipated at the front end.

In the second phase the MINI Paceman crosses a boundary in the middle of the room. In this new dimension the vehicle abandons its original form and the front end becomes an idea made of paper, with only its contours now suggested. Through numerous bits of paper and coloured tabs the MINI Paceman materialises into a new physical representation. The use of paper symbolises the “prototyping” of a creative process and as such opens up the possibility of drawing on its two-dimensionality to represent a new three-dimensional sculpture. The aim of this inspirational journey is to present a colourful “wall of fame” displaying not only successful MINI models but also well-known film and cult personalities. Be your own hero – MINI opens the door to this world.

MINI KAPOOOW. Milan, Salone del Mobile 2013

MINI KAPOOOW. Milan, Salone del Mobile 2013

MINI KAPOOOW. Milan, Salone del Mobile 2013

MINI KAPOOOW. Milan, Salone del Mobile 2013

MINI KAPOOOW. Milan, Salone del Mobile 2013

MINI KAPOOOW. Milan, Salone del Mobile 2013

MINI KAPOOOW. Milan, Salone del Mobile 2013

MINI KAPOOOW. Milan, Salone del Mobile 2013

MINI KAPOOOW. Milan, Salone del Mobile 2013

+ Mini Kapooow

+ BMW Group Press Release

Close

Create, Share, Inspire!

Facebook
Facebook
Google+
Google+
http://dzinetrip.com/mini-kapooow-installation-at-the-salone-del-mobile-2013-in-milan/">
Instagram
Pinterest
Pinterest