Started in 2001, Ronit Furst is the world’s first ever eye-wear company to introduce a vibrant collection of frames intricately hand painted by select artists.

Recognized for its peppy colours, fashion-forward style and authenticity, this line of niche frames brightens and inspires all ages. Light-weight, skin-tone enhancing and eye-catching, Ronit prides herself on the sophistication of her 3900 frame variations. Manufactured in northern Israel, Ronit and her team of painters work closely together to create new and exciting dimensions to her line.

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“Each frame has a different appeal from every angle with fine detail and tiny embellishments, graduated colour schemes and asymmetric design. Non-toxic paint and two treatments of colour and lacquer to protect these exquisite gems ensures and enhances these lifetime must-haves,”  says Suzanne Sendel, a proud Ronit Furst partner in Canada.

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Ronit Furst was educated as a ceramicist and traveled the world to enhance her craft. After many years of serving the five-star hospitality industry in the Mediterranean, Ronit coincidentally fell into the optical world. On a lazy Saturday day morning in Tel Aviv, Israel, she took her brush strokes to a pair of acetate frames and began to create. That evening, she wore the frames out on the town and literally stopped traffic. On receiving her fifth compliment, her business partner and husband, Ehud, turned to his wife and announced that they now had a new calling.

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“Globally recognized and represented in the U.S., U.K., Australia, Israel, Turkey, France and many other countries, Canada is proud to be represented as an active partner with the Ronit Furst company,” says Suzanne Sendel.

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Visiting many cities, participating in various trade shows and getting featured in the Montreal Gazette, Toronto’s The Globe and Mail, the Furst family is humbled and thrilled by Canada’s interest in their highly personalized, authentic frames.  Dare to be Original, we ask you to “Choose Furst!”

For sales inquiries in Canada, contact Suzanne Sendel  at +1-514-757 2726 or

+ Ronit Furst

Create, Share, Inspire!