Did you know that 94% of your brand’s first impressions are related to the design of your website? This is the ultimate indicator that first impressions matter and that if you want a successful online business, you must focus on proving an aesthetically appealing website.
To have a successful website, your focus should be on providing quality content and excellent user experience with a creative and unique design. Sometimes you can produce the best quality content, but it can go unnoticed because you have design flaws.
If you’re starting your website, you need proper pieces of equipment and a powerful computer to keep things running. This requires a lot of finance, so if you don’t have a budget, you can apply for an equipment loan. Read more about startup equipment financing loans and what you need to apply.
How to Improve The Design Of Your Website?
If you’re dedicated and put in a bit of effort, you can transform your simple website into a successful website with a design that attracts thousands of visitors.
Let’s see what you can do to improve the design of your website and make it more visually appealing.
Write Visually Appealing Content
The best website content is scannable and easy to read and understand. It would be best to use short paragraphs, headings, subheadings, numbered lists, bullets, and visual elements.
Here are some tips to make your content more visually scannable:
- Don’t write in long paragraphs
- Always include an attractive header
- Include a CTA that stands out
- Don’t use jargon and difficult terminology
- Use attractive images
- Content should be error-free and concise
Incorporate Simple Navigation
Visitors always avoid websites that are hard to navigate. There’s nothing worse than a website that’s difficult to get around with buttons all over the place. It would be best to incorporate simple navigation to make your website visually more attractive and get a traffic spike.
Here’s what to do to offer your visitors the simplest navigation through your website:
- Don’t include more than seven items in the main menu
- The navigation bar should be fixed
- Ensure your visitors can access any point of your website with less than three clicks
Add Strong Call to Action
Having a strong call to action is the proper way to give your visitors a chance to connect with your business. The CTA comes in many forms: buttons, a pop-up box, and a banner, and it’s designed to grab your visitor’s attention. You’ll increase conversions when you have a strong and visible CTA, so think about it thoroughly.
Improve Your SEO Strategy
SEO might not visually affect your website, but it’s extremely important to have a proper SEO strategy. This strategy will help you rank higher on Google, and you’ll be able to reach a much wider audience. If you’re unsure how SEO works, hire a professional until you learn all the tricks. This is an investment worth the money.
Use the Right Stock Images
Stock photos are an excellent option for those who don’t have original photographs. Unfortunately, most websites contain the same imagery or use cliche photos. When visitors see that you’re using the same images as thousands of others websites on the Internet, they immediately build a negative opinion about your site.
If your only option is to use stock photos, forget about using the same old cliche images. Choose photos that show realistic scenes in real-life settings.
Don’t be Scared of The White Space
White, commonly known as negative space, is the space around the page’s elements that is empty. This white space lacks content and visual items but plays a crucial role in the design process. It will guide your visitors to important information and show where each section begins and ends.
Mobile Optimization is Crucial
You can have the best website design, but everything can fall down the drain if your website can’t be accessed through a mobile device. Consider that more than 80% of Internet users prefer to browse their mobile devices. Another valuable piece of information is that more than 60% of visitors won’t return to your website if it’s not properly mobile-optimized.
Put effort into giving your visitors a seamless mobile experience!
Improve Your Page Speed
For users, there’s nothing worse than waiting too long for a page to load. If a person has to wait more than 5 seconds for your page to load, they’ll leave the site and probably never return.
One of the easiest ways to improve your website’s speed is to compress all the images before loading them. Image size is the of the things that can cause slow loading time, so if you fix this, you’ll notice a significant improvement.
Conclusion
As you can see, by doing some simple changes, you can improve the design of your website and make it more visually appealing to your visitors. If you invest your time and effort to incorporate the things discussed in this article, you’ll make your website stand out from the crowd and attract more visitors.
Don’t forget that first impressions are very important, so if you’re not skillful in making your site’s design better, invest your money and hire a professional!