When creating your e-commerce site, the most important factor that you should think about His your target audience and how they will interact with your site. Having a user-friendly site can increase sales and web traffic, enabling your business to grow. Luckily, this can be done in five easy steps.
1. Site Speed
53% of users leave websites if they do not load within 3 seconds, making site speed one of the most important factors if you want to increase the value of your web traffic. To decrease your site’s loading speed, the best thing that you can do is to minimize your HTTP requests, such as images and coding as this will give your webpage less to process before loading. You can see the number of requests that your webpage makes through Google’s Developer tools, and this will help you to know which factors to decrease.
2. Good Design
Having a good website design will make your e-commerce site user-friendly as customers will be able to navigate it quickly. Your web pages should have a simple layout with buttons that are the right size, enabling customers to click on them and find the right information more easily.
Another good design method is to have lots of images to attract the attention of the customer and enable them to find certain important information and the best deals. Additionally, implementing a search bar at the top of your website is a core design element as they allow customers to find what they are looking for. Eventige.com could help you to design your website for your purposes, using established knowledge of e-commerce marketing to increase your order rates.
3. Trusted Payment
The next step after helping your customers to find their desired content is encouraging them that your site is safe. It is unlikely that customers will enter their payment details if they are not comfortable with your payment methods or if they do not trust the reliability of your site.
You can make your site trustworthy by installing professional payment icons and providing multiple payment options that will reassure clients that your website is secure and allow them to pay via the best method for them.
4. Customer Service
Providing genuine and interactive customer service ensures that your site is user-friendly by allowing visitors to voice their concerns and queries. Although creating a contact page with contact details such as your phone number and a comment box is a simple and effective way of doing this, you should also consider installing a live chat option or chatbot that can use the latest technology to answer FAQ questions for you, or provide the ability to converse with customers in real time.
5. Mobile Friendly
52% of website usage is through mobile phones, and so it is essential to create a website that works just as well on both laptops and mobiles. Additionally, people often use mobiles on the move, and so they will be more likely to leave your site if there are any problems with your loading speed or content. You can make your website mobile friendly through methods like responsive design which changes the layout according to what device it is displayed on.