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{"id":47529,"date":"2019-07-19T13:39:25","date_gmt":"2019-07-19T17:39:25","guid":{"rendered":"http:\/\/dzinetrip.com\/?p=47529"},"modified":"2019-07-19T13:39:27","modified_gmt":"2019-07-19T17:39:27","slug":"4-tips-for-building-a-social-media-presence-from-the-ground-up","status":"publish","type":"post","link":"https:\/\/dzinetrip.com\/4-tips-for-building-a-social-media-presence-from-the-ground-up\/","title":{"rendered":"4 Tips for Building A Social Media Presence from The Ground Up"},"content":{"rendered":"\n

Starting a\nsocial media presence from absolutely nothing can seem a little daunting, and\nmany put this off. However, a social media presence is highly important in\ntoday\u2019s world of business, and customers will simply expect you to have one. <\/p>\n\n\n\n

Whether you have only just launched your business, just produced a new product line<\/a> or begun work on expanding, now is the right time to investigate social media.<\/p>\n\n\n\n

Look around you.\nEveryone is constantly on their phones, and the majority are browsing social\nmedia. So, if your business doesn\u2019t have active social media channels, it may\nnot be reaching as many customers as it could do. <\/p>\n\n\n\n

1. Check for gaps\nin your<\/strong> knowledge<\/strong> <\/h2>\n\n\n\n

Even if you are\nexperienced in your business area, this doesn\u2019t mean there won\u2019t be large gaps\nwhen it comes to online marketing and the digital world. <\/p>\n\n\n\n

Before you jump\ninto the world of social media and start signing up to Instagram, firstly assess\nwhat you currently know. Social media is rapidly evolving, and it fits into\ndifferent business areas in many different areas. Social media channels that\nwork for a food or drink business may be completely different to those that\nwork for a technology brand. <\/p>\n\n\n\n

While social media training and courses can be beneficial, you could also consider studying for an MBA, which gives an all-round approach to every aspect of real-world business. As it\u2019s a hands-on course, you\u2019ll start to see how businesses are affected by the fast-evolving digital world, giving you insights as to where social media can play a huge part. Check out https:\/\/online.suffolk.edu\/programs\/mba<\/a> for more advice and insights. <\/p>\n\n\n\n

It\u2019s essential\nthat, before you take any big steps in opening up your business to a global\naudience online, you\u2019re fully knowledgably across all areas of digital\nmarketing. Social media included!<\/p>\n\n\n\n

2. Understand your\naudience<\/strong><\/h2>\n\n\n\n

It\u2019s quite easy\nto waste time investing in social media channels that have zero value to your\nbusiness. The way to find out which channels are going to be of use is to\nidentify social platforms that your target audience uses regularly. Spend some\ntime conducting thorough research before setting up any accounts. You want to\nbe reaching your target customers, which can be across a combination of\nFacebook, Twitter, Instagram, LinkedIn, YouTube, Tumblr, or Snapchat. <\/p>\n\n\n\n

Age is the first factor to look at across your audience. It\u2019s common that those of school and college ages are highly active on Instagram<\/a> and Snapchat, whereas Twitter tends to attract an audience predominately of 21 plus. <\/p>\n\n\n\n

Facebook is a\nhuge all-rounder, but don\u2019t just estimate. Thoroughly research before you hone\nin on your focus areas. <\/p>\n\n\n\n

3. Use Content\nCalendars<\/strong><\/h2>\n\n\n\n

After determining\nwhere your key audience is, the next step is to start planning how to create winning\ncontent that they will want to share on social media. <\/p>\n\n\n\n

Create a content\ncalendar to which, between you and your team, you can add ideas. It\u2019s best to\nrun it on a month by month basis, so that you are forever forward thinking\nabout social campaigns for future months and events. <\/p>\n\n\n\n

Ensure your content includes a variation of links to interesting articles either from your own blog or external content relevant to your business area, of course avoiding any allusions to competitors. Look at events you can discuss and share, video clips you can create<\/a>, even polls and quizzes. Remember to always prioritise quality over quantity. <\/p>\n\n\n\n

While it is best\nall round to keep a consistent schedule of regular content, don\u2019t just post\npoor-quality images or news for the sake of filling a space. <\/p>\n\n\n\n

4. Keep an eye on your\ncompetitors<\/strong><\/h2>\n\n\n\n

It\u2019s always best to stick to your own unique style, but keeping an eye of competitors<\/a> will keep you in the loop of what others may be trying out. Following your brand or company\u2019s competitors can allow you to keep a close watch on them and to see what works well and what doesn\u2019t. It could open your eyes to the missing gaps you may have.<\/p>\n\n\n\n

Even if all you\nget from it is noticing how often they post or what seems to get the most\nengagement, monitoring your competitors’ social presence can massively help\nguide you on your right path.  <\/p>\n\n\n\n

Once you have\nfollowed the above steps, make sure you encourage all your employees, friends\nand family to follow your social media profiles. You want to be gaining some\ninitial traction right from the beginning, and you might need those close to\nyou to step in. <\/p>\n\n\n\n

Good luck!  <\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

Starting a social media presence from absolutely nothing can seem a little daunting, and many put this off. However, a social media presence is highly important in today\u2019s world of business, and customers will simply expect you to have one. 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