During the Salone del Mobile, Ikea took the opportunity to unveil the new PS 2012 collection in the emerging space from Ventura Lambrate. ‘Knappa’, a cardboard camera designed by Jesper Kouthoofd was one of the most brilliant designs & highlight of the Ikea PS 2012 line. The new Knäppa camera was designed with an idea to let the customers take it home and take pictures of their IKEA furniture which then would be uploaded on Ikea’s dedicated website which showcasing homes around the world.