It’s billed as a fashion retrospective but the Getty Centre’s current exhibition Icons of Style: 100 years of Fashion Photographyis really about style and form and the elevation of commercial photography into an art form.
We see the boyish aesthetic of the 1920’s evolving into the more feminine style of the 1930’s as photographers play with theatrical poses and dramatic lighting. Witness their strong, simple black-and-white studies. Model Wearing a Gown by Augustabernard by Man Ray is particularly impressive.
Photographers experiment with location, colour and gender as the decades fly by. Introducing men into photo shoots is a big deal in the 1950’s and in the ‘60’s the androgynous look appears.
By the time we get to the 2000’s, anything goes. Fashion photographers shoot their models in the street to get an edgy documentary feel and set up fake tableaux like Bath House by Deborah Turbeville. These later images go beyond technical proficiency; they tell a story and invoke emotional reactions. The fist pump from Kate Moss, Times Square, New York is timely if contrived and Tim Walker’s The Dress-Lamp Tree is deliciously whimsical. The show is supposed to be about the evolution of fashion as told through photography but it really holds a mirror up to ourselves and our culture.