Zoomin Watch is a concept based on a lens features designed by Gennady Martynov in collaboration with Emre Cetinkoprulu. Both, hour and minute hands have a small lenses integrated to magnify little digits from the clock face. A small circle of numbers nearer to the centre of the watch gives you the hours of the day while the outer ring of numbers give you the minutes. Reading the time is as simple as reading a digital clock. The design also calls for a glow-in-the-dark background, which would make it just as easy to read at night. The sleek and sophisticated look simply appeals to all generations.