The New Holland Agriculture pavilion at the Expo Milan 2015 is clad in Fiandre custom-made slabs using\u00a0Active Technology. The structure, designed according to environmentally friendly and energy efficiency\u00a0architectural standards, utilizes the most advanced sustainable building techniques and assigns the wall\u00a0coverings to Group GranitiFiandre and and their photocatalyctic material Active Clean Air & Antibacterial\u00a0Ceramic\u2122.<\/p>\n
<\/a><\/p>\n New Holland Agriculture, one of the world leaders in mechanised agriculture and sole producer present at\u00a0the Expo Milan 2015, chose Fiandre designed ceramic tiles and Active technology to clad the expansive\u00a0internal and external areas of the Corporate Sustainable Farm Pavilion. <\/a><\/p>\n The structure, occupying an area of about 1,600 square metres, was built according to rigid sustainable\u00a0criteria implementing state-of-the-art building techniques aimed at protecting natural resources and reducing\u00a0the impact on the environment caused by the process of construction and dismantling.<\/p>\n The Active Clean Air & Antibacterial Ceramic\u2122 technology, applied to Fiandre products, fits perfectly into\u00a0this project in line with the concept of the pavilion and the Clean Energy Leader\u2122 strategy that New Holland\u00a0has followed since 2006.<\/p>\n <\/a><\/p>\n ACTIVE is an innovative treatment for gr\u00e8s ceramic and enamel surfaces, based on photocatalyctic titanium\u00a0dioxide which transforms the basic tile into a cutting-edge, eco-active and self-cleaning one. Thanks to the\u00a0chemical reaction of photocatalysis in ACTIVE, it is able to react to polluting molecules present in the area\u00a0and break them down, performing an efficient anti-pollution action and so improving the quality of the air.<\/p>\n The Fiandre surfaces used for the pavilion Cementi Light Grey Active, are products created and customised\u00a0especially for New Holland Agriculture. The coverings include cladding for the external areas such as stairs\u00a0and ramps but also internal areas like the flooring of the exhibition halls, offices and multi-purpose rooms.<\/p>\n The Sustainable Farm Pavilion puts the Expo visitors in contact with agriculture and takes them on an\u00a0interactive journey through the evolution and importance of mechanised agriculture in the food chain supply,\u00a0with the objective of satisfying the planet\u2019s growing need of food.<\/p>\n <\/a>Submitted by:
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\nDIGITALMIND Beatrice Zorzin bzorzin@digital-mind.it – T. +39 041 5951792<\/p>\n