During the 2014\u00a0E<\/a>uropean Week of Sustainable Mobility<\/a>, a\u00a0bunch of pro-activist cyclists of the Let’s Bike It<\/strong> community peddled on the busy roads of\u00a0Riga\u00a0during peak hours with the goal of discouraging people to use cars and popularizing the cycle culture in Russia and other parts of Europe.<\/p>\n Unlike the regular protests with banners and slogan shouting, the Latvian cyclists\u00a0organized a creative protest to demonstrate the amount of space taken up by cars on the road. The group built colourful, hand-crafted bamboo constructions of full-scale car frames which could be mounted on the shoulders of the rider.<\/p>\n The colourful visual display not only highlights\u00a0the size differences between a car and biker, but also demonstrates the unreasonable amount of space occupied by cars to move one single person.<\/p>\n The protest not only created an awareness amongst the masses, but also started a positive conversation for the\u00a0revival of social life in Russia and address the ecological issues caused by extensive use of cars.<\/p>\n