British artist and designer\u00a0Alex Chinneck <\/strong>has slid the\u00a0front of a detached four storey house\u00a0in the seaside town of Margate in Kent, UK to transform his visualization of\u00a0‘From the knees of my nose to the belly of my toes’\u00a0<\/strong>into a reality.\u00a0The installation was created by\u00a0peeling of the fa\u00e7ade of the house that had been derelict for eleven years and replacing it with a brand new frontage that leaves the crumbling top storey exposed, then curves outwards so the bottom section lies flat in front of the house.<\/p>\n The creative installation was made possible through a 12 month campaign undertaken by the artist to raise\u00a0\u00a3100,000 for the project. \u00a0Ten leading companies across British industry donated all the materials, manufacturing capabilities and professional services required to build the sliding fa\u00e7ade.<\/p>\n Alex Chinneck chose the Cliftonville area for this installation as it is up the hill and the absence of an art culture is evident. The artist loves surprising his audience and hence never puts any signs or labels on his works. “The installation is positioned in a way that one can’t see the artwork as you approach from either direction – you just see the hole in the top at first, so it’s a series of discoveries and you have to walk around it.” explains Chinneck.<\/p>\n While this project definitely has a surprising element and creates a sense of curiosity amongst the neighbourhood residents, the artist also aims at attracting visitors\u00a0from the centre of Margate in an attempt to regain the lost charm and affluence of this seaside town.<\/p>\n <\/a><\/p>\n <\/a><\/p>\n <\/a><\/p>\n <\/a><\/p>\n <\/a><\/p>\n <\/a><\/p>\n