UXUS was approached by The Selzim Restaurant Group<\/a> to create a unique dining concept for their restaurant, Ella Dining Room & Bar<\/a>, in California\u2019s State Capital, Sacramento. UXUS created a complete restaurant concept including the interior restaurant layout and design as well as the branding and residence style. The 4 million dollar project has a capacity for 250 diners and covers an area of 7600 sq feet. The restaurant is named after executive Chef\u2019s Randell Selland\u2019s (of the Kitchen Restaurant and Selland\u2019s Market-Caf\u00c3\u00a9) granddaughter Ella. Ella Dining Room & Bar serves ‘Modern American Bistro’ cuisine. The owners wanted the restaurant to become ‘Sacramento\u2019s living room’, an urban oasis where lawmakers and other diners can go and unwind after a long day\u2019s work.<\/p>\n The design objective for Ella\u2019s was to build or shape a brand that embodies the principles of ‘Rustic Luxury<\/a>‘, and that celebrates an elegant, relaxed contemporary lifestyle. ‘Rustic luxury’ is a synonym for purity, the essential beauty and goodness contained in simple things. It is about the pleasure and sensuality of real materials, and about the inherent comfort of a natural, effortless style. It is not a simplistic reduction. It is the magical crystallization of two apparent opposites, simplicity and complexity. Rustic Luxury, as defined by Ella\u2019s, offers its guests an experience that combines the simple and natural pleasures of dining at a dear friend\u2019s home, at their table d\u2019h\u00c3\u00b4te or host\u2019s table. The ‘\u0153Host\u2019s Table’\u009d is a French tradition of eating in the kitchen while the chef is preparing dinner. It is a very welcoming and intimate experience, usually reserved for honored guests and close friends. The owners of Ella wanted to build or shape that level of intimacy at their restaurant.<\/p>\n UXUS cleverly opened the kitchen to the dining area with 2 large communal tables forming the table d\u2019h\u00c3\u00b4te area. Diners can experience the thrill of watching the chefs at work, and taste the results of their culinary efforts. All of these elements come together at Ella Dining Room & Bar to form an intimate and convivial dining experience, the embodiment of ‘\u0153Rustic Luxury’\u009d right at the heart of California\u2019s State Capital.<\/p>\n