The Coco Cola Beatbox has been one of the most talked about attractions during the 2012 Olympics. Designed by London based architects \u00a0Asif Khan\u00a0and\u00a0Pernilla Ohrstedt, the Coco Cola Beatbox is an experimental fusion of architecture, sport, music and technology that creates a stunning multi-sensory experience.\u00a0The visionary pavilion has been inspired by Coca-Cola\u2019s global campaign for London 2012 \u2013 Move to the BeatTM \u2013 that aims to connect young people to the Games by bringing together their passions for music and sport.<\/p>\n

The structure\u00a0is made up of over 200 interlocked translucent air cushions which have an in built audio,\u00a0lighting\u00a0and sensor technology. Whenever a visitor touches one of these air cushions, it creates different pre recorded sounds.\u00a0The sound samples, including a human heartbeat and trainers squeaking on a court, are taken from the Olympic song \u2018Anywhere in the World\u2019 recorded by British producer\u00a0Mark Ronson<\/a>.<\/p>\n

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\u201cThe Coca-Cola Beatbox is our largest commission so far and we\u2019re thrilled to have the opportunity to showcase our distinctive brand of architectural design at London 2012. We have created a structure that fuses architecture, music, sport and technology in a completely unique way. The beat will draw people in and allow them to personally experience sports through sound away from the main Games venues. Coca-Cola has really allowed us to push the boundaries and we\u2019re looking forward to unveiling the pavilion to the world when London 2012 opens its doors next week.<\/em><\/p>\n

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Within the Coca-Cola Beatbox pavilion visitors will discover Jason Bruges Studio\u2019s Aerial Dynamics installation. A living, breathing light show that has been designed to emulate the energy released when a bottle of Coca-Cola is served and shared. 180 bespoke mechatronic \u2018bubbles\u2019 glow rhythmically in time with Mark Ronson\u2019s track. Controlled with individual code, each bubble has eight polypropylene blades that fold in on themselves. Special sensors embedded in the three \u2018cheers in celebration\u2019 kiosks at the base of the Beatbox detect when Coca-Cola bottles are clinked together, triggering the blades and bubbles to glow with red and white LED lighting. These light patterns become increasingly intricate as the number of participants grow.” –\u00a0<\/em>says Architects\u00a0Asif Khan and Pernilla Ohrstedt<\/p>\n

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\u201cOur installation captures the celebratory aura that surrounds the Games and is itself a living, visual, dynamic performance. We worked closely with students Coca-Cola chose from the Royal College of Art who helped create the final design through a series of design workshops. A unique mix of architects, lighting designers, industrial designers, programmers and engineers have all collaborated to bring this extraordinary installation to life.\u201d – says\u00a0Jason Bruges, Creative Director at Jason Bruges Studio<\/a><\/p>\n

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+\u00a0Asif Khan<\/a>\u00a0and\u00a0Pernilla Ohrstedt<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Coco Cola Beatbox has been one of the most talked about attractions during the 2012 Olympics. Designed by London based architects \u00a0Asif Khan\u00a0and\u00a0Pernilla Ohrstedt, the Coco Cola Beatbox is an experimental fusion of architecture, sport, music and technology that creates a stunning multi-sensory experience.\u00a0The visionary pavilion has been inspired by Coca-Cola\u2019s global campaign for […]<\/p>\n","protected":false},"author":1,"featured_media":28429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,88,4706,77],"tags":[5143,5141,5144,5142],"yoast_head":"\n