\u00a0Studio 360 with Kurt Andersen, is an arts and culture radio program, with over a half-million listeners across the US, (produced by WNYC and Public Radio International). They recently approached BMD to participate in a series of segments they call \u201cRedesigns.\u201d\u00a0For the last several years, Studio 360 has been looking at a spectrum of big ideas, taking their ubiquitous but arguably imperfect or outmoded design and putting new concepts on the table. For the latest redesign, at the suggestion of a listener in Saskatoon, Studio 360 is redesigning Canada. More specifically, they\u2019d like to fix the perception of Canada in the US.<\/p>\n

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As part of this process, they enlisted Bruce Mau Design to rethink how Canada appears in the world, creating a new identity for the 21st century, free of the traditional clich\u00e9s.<\/p>\n

Canada has an image problem in the US. When Americans think of Canada, stale and often clich\u00e9 ideas come to mind; such as maple syrup, hockey, snow and lots of it. These images don\u2019t pay homage to the intellectual, creative and social contributions that Canada makes as a country on a global scale. These clich\u00e9s do not accurately depict the 21st Century Canada.<\/p>\n

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According to the designers, “In our redesign, we began with an assertion that Americans simply don\u2019t understand Canada. Our view is that Canada doesn\u2019t need a redesign; rather, Americans need to be educated. To that end, our new Canadian brand highlights the country\u2019s potential, and addresses the dynamic exchange of ideas, creativity, natural resources and people.<\/p>\n

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To express the country\u2019s openness, flexibility and diverse points of view, we\u2019ve created a visual language that leverages the two red bars on either side of the Canadian flag. These red bars act as a container for a rich array of viewpoints, imagery and ultimately, understanding.<\/p>\n

We want to thank the\u00a0Studio 360 with Kurt Andersen team for enlisting us to be part of this fun concept development, and special thanks to the show’s listeners for their\u00a0inspiring slogans.”<\/p>\n

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+ Bruce Mau Design<\/a><\/p>\n

+ Studio 360<\/a><\/p>\n

+ Know Canada<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0Studio 360 with Kurt Andersen, is an arts and culture radio program, with over a half-million listeners across the US, (produced by WNYC and Public Radio International). They recently approached BMD to participate in a series of segments they call \u201cRedesigns.\u201d\u00a0For the last several years, Studio 360 has been looking at a spectrum of big […]<\/p>\n","protected":false},"author":5,"featured_media":27759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[88],"tags":[4942,4938,4941,4939,4940],"yoast_head":"\n