Zoomin Watch by Gennady Martynov<\/strong><\/span><\/a><\/span><\/p>\n Zoomin Watch<\/strong> is a concept based on a lens features designed by\u00a0Gennady Martynov<\/strong>\u00a0in collaboration with Emre Cetinkoprulu.\u00a0Both, hour and minute hands have a small lenses integrated to magnify little digits from the clock face.\u00a0A small circle of numbers nearer to the centre of the watch gives you the hours of the day while the outer ring of numbers give you the minutes. Reading the time is as simple as reading a digital clock. The design also calls for a glow-in-the-dark background, which would make it just as easy to read at night.\u00a0The sleek and sophisticated look simply appeals to all generations.<\/p>\n