One of the highlights of London’s Frieze Art Fair was it’s impressive & vibrant entrance featuring patterns based on German pop artist Thomas Bayrle’s. In Bayrle’s work, single units are replicated and stretched into a mass, describing a world suspended between positive collectivism and deadening uniformity. His varied practice has spanned painting, sculpture, fashion and graphic design. For Frieze Projects, Bayrle presented two patterned works along the entrance to the fair and in the public squares using designs originally conceived in 1967, derived from pairs of loafers in traffic- light colors and the Laughing Cow motif from the French processed cheese brand. The works have been digitally printed on non-woven solid substrate. The work has been produced with support from Maharam and the carpeting was supplied by U.K based Carpet printing company Rutters. The motif is now part of Maharam’s Digital Projects collection.